The marketing world is a constantly changing environment, and reaching consumers is more challenging than ever. “The brand world must change to meet [consumers’] needs and desires, or lose them to those who recognize the unique influence shaping the evolving marketplace.”
Experiential marketing goes beyond the “feature-benefit” marketing of the past; it is a holistic approach to the customer / brand relationship. Here is the opportunity to connect with consumers emotionally. Creating a fully-immersive brand experience helps foster one-to-one connections to a specific, target market of consumers.
“When a brand provides an excellent experience it begins to win the hearts and minds of customers and gain the ultimate competitive advantage.”
At FUSION, we have found unique, engaging ways to immerse consumers in the brand experience. We turn consumers into brand advocates with unforgettable experiences that build brand loyalty. Check out our Case Study for “Experiential Branded Travel Program” by visiting FUSION Results.
Reference: Hauser, Erik. “Experiential Marketing: Revisiting Brandweek 2008.” http://www.experientialforum.com/content/view/306/49/.
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