Short for “quick response,” a QR code links online content to a mobile device with a barcode-like graphic. Using a QR Reader app, consumers can scan the code and instantly be redirected to content from the creator of the code.
QR code scanning grew 1,200% in the second half of 2010! Turning a 3-second interaction with an ad, text or marketing message into a proactive, permission-based interaction with a brand is extremely powerful. Considering that engagement is the first and crucial step of driving long-term customer loyalty, QR codes could play a valuable role in customer engagement.
QR codes are the perfect opportunity to engage with mobile customers. With endless possibilities for how brands can utilize the technology to reach consumers on an entirely new level:
- Product ratings
- Reviews
- Product-specific videos
- Exclusive content promotion
- Tips and trends
- Promotions
- Discounts / coupons
Establishing a new form of interaction between the consumer and the brand, this at-your-fingertips technology has customers eager and excited to utilize QR codes to make their lives easier – engaging them with your brand in the process.
FUSION Performance Marketing always looks for new, inventive ways to communicate with your employees, customers and other target audiences. The use of technology such as QR codes and Snap Tags has opened new doors for our clients in the performance improvement industry.
Reference: Johnson, Mark. “QR Codes Drive Customer Engagement.” Loyalty 360, Aug 15, 2011. http://www.loyalty360.org/state_of_the_industry/qr_codes_drive_customer_engagement/
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